ElYucateco is a Mexican hot sauce brand that sells the world’s spiciest hot sauce containing Habanero. The food truck consists of a huge display of the bottle, catching the eye of customers passing by. People are offered free spicy food from the menu that is made with ElYucateco hot sauce. They are also given a free tote bag along with their food. Further creative attempts have been established such as a bus stop poster, social media posts and online print ads accommodating various dimensions.